Overview
Stakeholder updates exist to maintain trust and surface decisions. They're not activity logs — nobody cares how many meetings you had. They're trust-building documents that answer: "Is this on track, and do you need anything from me?"
Before You Start
Ask the user:
- Who's the audience? — Exec, cross-functional peers, board, engineering, customers.
- Cadence — Weekly, biweekly, monthly, ad hoc.
- What happened? — Progress, blockers, decisions made, metrics changes.
- What do you need? — Decisions, resources, air cover, nothing (just informing).
- Tone — Routine update vs. escalation vs. celebration.
Update Templates
Executive Update (SCQA Framework)
# [Project/Product] Update — [Date]
**Overall status:** 🟢 On Track / 🟡 At Risk / 🔴 Off Track
## Situation
[1-2 sentences: Where we are. Factual, no spin.]
## Complication
[1-2 sentences: What's changed, what's challenging, what's new.
If nothing: "No new complications since last update."]
## Question
[The key question this update raises — or "No decision needed this cycle."]
## Answer / Recommendation
[If there's a question: your recommended path forward.
If no question: key progress and next milestones.]
---
## Metrics Snapshot
| Metric | Last Period | This Period | Trend | Target |
|--------|-----------|------------|-------|--------|
| [metric] | [value] | [value] | ↑↓→ | [target] |
## Key Accomplishments
- [Achievement and its impact — not activity, impact]
- [Achievement]
## Risks & Blockers
| Risk/Blocker | Impact | Mitigation | Help Needed? |
|-------------|--------|------------|-------------|
| [issue] | [impact] | [plan] | [yes/no — what] |
## Next Period Focus
1. [Priority 1]
2. [Priority 2]
3. [Priority 3]
## Asks
- [Specific ask from specific person, if any]
Engineering / Cross-Functional Update
# [Project] Engineering Update — [Date]
**Sprint:** [N] | **Velocity:** [points] | **Status:** [On Track / At Risk]
## Shipped This Sprint
- [Feature/fix] — [Impact] — [PR/ticket link]
## In Progress
| Item | Owner | Status | ETA | Blocker? |
|------|-------|--------|-----|----------|
| [item] | [name] | [%] | [date] | [Y/N] |
## Technical Decisions Made
- [Decision] — [Rationale] — [Trade-offs accepted]
## Technical Debt / Risks
- [Issue] — [Severity] — [Plan]
## Next Sprint
- [Planned work]
Writing Rules
- Lead with status. Green/Yellow/Red in the first line. Don't make readers search for the bottom line.
- No surprises. If status is changing from green to yellow, explain why BEFORE it goes red. Leaders hate surprises.
- Be specific about asks. "Need help" is useless. "Need VP of Eng to approve 2 additional engineers for 3 weeks to hit Q2 deadline" is actionable.
- Own bad news. Don't hide behind passive voice. "Timeline slipped because we underestimated the migration complexity" builds more trust than "Timeline adjustments were required."
- Keep it scannable. Executives read 50 updates a week. Respect their time.
Save as UPDATE-[project]-[date].md.