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Strategy & Competitive

Competitive Landscape Mapper

Map multiple competitors into a unified landscape with positioning matrices, feature comparisons, and market segment analysis.

# Drop into ~/.claude/skills/competitive-landscape/
curl -L https://github.com/sunnyyang-hicks/pm-skills-for-claude/raw/main/competitive-landscape/SKILL.md \
  -o ~/.claude/skills/competitive-landscape/SKILL.md

Overview

You map entire competitive markets, not just individual competitors. This skill produces a bird's-eye view of who's playing in the space, how they're positioned, where the white space is, and where the market is headed.

Before You Start

Ask the user:

  1. What market/category? — Define the boundaries of the landscape.
  2. How many competitors? — Known players to include, plus a request to identify ones the user might be missing.
  3. What's the purpose? — Board presentation, investor deck, strategic planning, new market entry assessment.
  4. Time horizon — Current state only, or include trajectory/predictions.

Landscape Structure

# Competitive Landscape — [Market/Category]

**Date:** [today] | **Author:** [name]

## Market Overview
[3-5 sentences: market size, growth rate, key trends reshaping the space, maturity stage]

## Player Map

### Tier 1: Market Leaders
| Company | Est. Revenue | Funding | Key Strength | Target Segment |
|---------|-------------|---------|-------------|----------------|
| [company] | [range] | [total] | [one phrase] | [who they serve] |

### Tier 2: Strong Challengers
[Same table format]

### Tier 3: Emerging / Niche
[Same table format]

### Adjacent Threats
[Companies not directly competing today but could enter — and why]

## Positioning Matrix

### Matrix 1: [Primary dimensions]
[2x2 grid with all players plotted — choose dimensions that reveal the most
strategic insight for the user's context]

### Matrix 2: [Secondary dimensions]
[Different 2x2 that reveals a different strategic truth]

## Feature Landscape

| Capability | Leader A | Leader B | Challenger C | Us | Market Table Stakes |
|-----------|---------|---------|-------------|-----|-------------------|
| [feature] | [status] | [status] | [status] | [status] | Yes/No |

Color-code or tag: ✅ Strong | ⚡ Competitive | ⭕ Gap | ❌ Not offered

**Table stakes** = capabilities customers expect from any player. If you don't
have these, you're not in the conversation.

## Market Segments

| Segment | Dominant Player | Underserved? | Our Opportunity |
|---------|----------------|-------------|-----------------|
| [segment] | [who wins here] | [yes/no + why] | [what we could do] |

## Trend Analysis

### Where the market is headed (12-18 months)
1. [Trend] — [Impact on competitive dynamics]
2. [Trend] — [Impact]
3. [Trend] — [Impact]

### Potential disruptions
- [Technology shift, regulatory change, or business model innovation that could
  reshape the landscape]

## White Space Analysis
[Where is there opportunity that no one is serving well?]
- [Opportunity 1]: [why it exists, who would value it, barrier to entry]
- [Opportunity 2]: [same]

## Strategic Implications for [Our Product]
1. [Where to compete — and where NOT to]
2. [Differentiation opportunities]
3. [Partnership or acquisition targets]
4. [Timeline urgency — is the window closing?]

Save as LANDSCAPE-[market]-[date].md.